Four Decades of Protecting and Growing Wealth for North America's Most Successful Families
Since 1984, we've provided integrated wealth management, business protection, and legal solutions that deliver results—not just promises.
Our Story
In 1984, our founder recognized a critical gap in financial services that frustrated successful business owners and high-net-worth families everywhere.
Clients were forced to work with multiple disconnected advisors—an investment manager who didn't talk to their insurance broker, who didn't coordinate with their attorney, who had no idea what their accountant was doing.
The result was predictable and painful: gaps in protection leaving families vulnerable, missed opportunities costing thousands annually, conflicting advice causing confusion and mistakes, wasted time coordinating between advisors who should be working together.
"We built Latifi differently from day one. Our integrated model brings together wealth management, insurance expertise, legal coordination, and investigative services under one roof."
This allows us to see the complete picture of your financial life and ensure every decision supports your overall goals. When your investment strategy is coordinated with your insurance protection and legal structure, everything works better. You get superior results with less complexity.
Four decades later, our commitment hasn't changed. We still serve each client as if our own family's wealth depended on it. We still refuse to compromise on quality. And we still believe that successful people deserve advisors who operate at their level.
The question isn't whether you need excellent advisors. The question is whether those advisors are working together for you—or against each other.
40+
Years of Excellence
1,200+
Businesses Secured
$500M+
Assets Protected
98%
Client Retention
The Latifi Integrated Advantage
The difference between fragmented advice and integrated strategy is measured in hundreds of thousands of dollars over a lifetime.
Most Advisors
Operate in silos with narrow focus on single service
Reactive approach—only respond when you call with problems
One-size-fits-all product solutions designed for average clients
Earn commissions on products they sell (conflicts of interest)
Limited access to specialized resources and institutional opportunities
Generic retail-level strategies anyone can access
No coordination between your various advisors
Annual reviews (if you're lucky) focused on products
Disappear when you need help with claims or issues
The Latifi Difference
Integrated team coordinating all aspects of financial life
Proactive strategy—quarterly reviews and ongoing optimization
Custom-tailored solutions designed for your unique situation
Transparent fee-based model aligned with your success
Exclusive access to institutional-grade resources and opportunities
Sophisticated high-net-worth strategies requiring expertise
Seamless coordination across all services and providers
Quarterly strategic sessions focused on your complete picture
In the trenches with you during claims, crises, and transitions
Our Core Values
These principles guide every decision we make and every recommendation we provide.
Integrity Above All
We provide honest advice even when it costs us revenue. If you don't need a service, we'll tell you. If there's a better solution elsewhere, we'll recommend it. Our reputation is built on trust earned over 40 years—we won't compromise it for a commission.
Expertise Matters
Our team includes certified financial planners, licensed insurance specialists, legal professionals, and experienced investigators—all with decades of experience serving high-net-worth clients. We invest heavily in continuing education because the financial landscape never stops evolving.
Confidentiality Guaranteed
Your privacy is sacred. We handle sensitive matters with the discretion and professionalism that high-profile clients demand. From investigation work to estate planning to business transactions—absolute confidentiality is non-negotiable.
Results-Driven
We're measured by outcomes, not activity. Tax savings delivered. Claims paid. Fraud prevented. Wealth preserved and grown. These tangible results define our success—not the number of meetings held or reports generated.
Client-First Culture
You're not an account number. You're a valued relationship. Every team member is empowered to do whatever it takes to serve you exceptionally. When you call, you reach people who know you and can actually help—not a call center.
Long-Term Partnership
We're building relationships that span decades, not transactions that end when paperwork is signed. Many of our clients have been with us for 20+ years, and we're now serving the next generation of their families.
Client Success Stories
Real clients. Real challenges. Real results.
Manufacturing Company Crisis Prevention
The Situation
$15M manufacturing company with inadequate insurance coverage, no succession plan, and vulnerable to catastrophic loss.
Our Integrated Solution
Implemented $10M comprehensive business insurance, established key person insurance, created funded buy-sell agreement, coordinated estate planning with legal team.
The Impact
$2M
Key person policy funded replacement when COO unexpectedly passed away—preventing revenue disruption and business survival crisis.
Executive Portfolio Transformation
The Challenge
Tech executive with $3M portfolio spread across retail accounts. High tax burden, fragmented management, no cohesive strategy.
Our Approach
Consolidated to institutional platform with direct indexing, implemented systematic tax-loss harvesting, restructured asset location, coordinated with CPA.
The Results
$87K
Annual tax savings through strategic restructuring
+2.1%
Net return improvement annually
Corporate Investigation Recovery
The Discovery
$25M company suspected controller of embezzlement but lacked proof. Losses estimated at $200K+ with ongoing theft.
Our Investigation
Conducted covert financial investigation, documented evidence through surveillance and forensic accounting, coordinated with attorney for legal action.
The Recovery
$340K
Recovered in stolen funds
$100K+
Annual theft prevented going forward
Estate Planning Transformation
The Problem
$8M estate with outdated documents, no trust funding, inefficient beneficiary designations. Projected estate tax: $2.1M.
Our Strategy
Updated estate plan with properly funded trust, strategic gifting program, life insurance trust, charitable remainder trust.
The Savings
$1.7M
Estate tax savings through proper planning
100%
Probate avoided through trust funding
Our Expert Team
Decades of combined experience serving high-net-worth clients across all aspects of wealth management and protection.
Senior Wealth Advisors
40+ years combined experience in wealth management, business insurance, and legal coordination. Your primary point of contact for strategic planning.
Investment Specialists
Certified Financial Planners (CFP®) with expertise in sophisticated portfolio management, alternative investments, and tax optimization strategies.
Insurance Experts
Licensed specialists with access to 50+ carriers and deep expertise in high-value, complex risk management for businesses and individuals.
Legal Coordinators
Professionals who interface with your legal team and coordinate corporate, estate, and business legal needs across multiple practice areas.
Licensed Investigators
Former law enforcement and corporate security professionals providing investigative services and executive protection consulting.
Client Service Team
Dedicated support professionals who know you personally and ensure seamless coordination across all services and providers.
Our Service Philosophy
How we think about serving clients sets us apart from conventional advisors.
We Say "No" When Appropriate
We turn away prospects who aren't the right fit. If your needs don't align with our expertise or you'd be better served elsewhere, we'll tell you honestly. This selectivity allows us to deliver exceptional service to the clients we do accept.
We Don't Chase Trends
We stick to proven strategies that have protected and grown wealth through multiple market cycles. Cryptocurrency speculation, meme stocks, and the investment fad of the day aren't our focus. Boring and effective beats exciting and risky.
We Prioritize Education
We want you to understand your financial picture—not just trust us blindly. Our quarterly reviews include education on strategy, markets, and planning concepts. An informed client makes better decisions and feels confident in their plan.
We Coordinate With Your Team
We work seamlessly with your CPA, attorney, and other advisors—not against them. Your best interest sometimes means involving other specialists. We're confident enough in our value to embrace collaboration, not fear it.
We Take Responsibility
When something goes wrong—and in 40 years, things occasionally go wrong—we own it. No excuses. No blame-shifting. We fix the problem, learn from it, and ensure it doesn't happen again. This accountability builds the trust that lasts decades.
We Think Long-Term
We're optimizing for your lifetime wealth and legacy, not this quarter's performance. Sometimes the right decision costs us revenue short-term but serves you better long-term. We'll make that choice every time.
Professional Recognition
Certifications & Credentials
✓ Certified Financial Planner (CFP®)
✓ Chartered Financial Consultant (ChFC®)
✓ Licensed Insurance Specialists (All States)
✓ Licensed Private Investigators
✓ CPA Coordination Expertise
Premier Carrier Relationships
• Lloyd's of London
• Chubb
• AIG
• 50+ Additional Specialty Carriers
Industry Memberships
• Financial Planning Association
• National Association of Insurance Commissioners
• Association of Certified Fraud Examiners
• International Association of Chiefs of Police
Experience The Latifi Difference
Schedule a confidential strategy session with our team. Meet the people who will manage your wealth, protect your business, and coordinate your complete financial picture.